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Twitter Web Analytics feature will prove value of social media content

from Brafton

​Brands using Twitter to reach prospects with web content must track their campaigns success. While Google Analytics provides marketers with access to data-rich insights, some social media marketing departments want extra information. Twitter's Christopher Golda wrote in the company's Developer Blog that the social media network would introduce a new analytics feature to help brands better understand how followers and prospects engage with their daily posts. more

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