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What is the principle behind the 'flat' UI / UX design being adopted by Apple, Google and Microsoft?

from Forbes

Marci Ikeler, designer and founder of Little Arrows, believes that the flat design trend is a symptom of the growing maturity in the field of Web and interface design. She writes, "This maturity applies to our designers — who are getting better at making interfaces that encourage interactivity and engagement — as well as to our users. Internet penetration continues to grow, not only in the developed world, but also in the so-called third world — where mobile penetration has leap-frogged the Internet." more


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