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Standards always win for scalability: The case for HTML5 for brands and publishers

from PandoDaily

The evolution from static Web to mobile is an organic, shifting movement for publishers and advertisers. First publishers began creating mobile "versions" of their sites, containing limited content and kluge-y navigation. Next came native apps, smaller and more robust versions of sites with custom navigation. But the problem with apps is that they have to be rebuilt for every OS, every device. The answer may be in HTML5. more

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