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Sports tourism ready for next level

from North Bay Nipissing News

North Bay is looking to move up to the big leagues of Canadian sports tourism. City staff are recommending the city hire a consultant a part of an enhanced strategy to help decide where energy and resources should best be focused to slice off a piece of the national $3.6 billion dollar sports tourism pie. The city's parks and recreation director Ian Kilgour says creating an official strategy is crucial to attracting high-level events and attracting funding. more


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