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Change the tone of your conversation with your members

from Social Fish

By now, most organizations realize that to satisfy today’s demanding customers they have to do more than just pushing generic products and benefits to the market. A go-to solution is “customer service.” This usually translates to more of the same: using mechanical tools to address human-based gaps in value and relationships. The mantra among customer service advocates is to “listen to your customers.” While this is of course is pre-requisite to deeper levels of customer knowledge, it is inadequate as a goal unto itself. more

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