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Greyhound taps airline pricing models to boost profit

from Bloomberg

Greyhound, the iconic U.S. bus brand, has turned to pricing models used by the airline industry as it seeks a ticketing system capable of boosting profitability by charging more for travel during peak periods. FirstGroup Plc, the U.K. company that owns Greyhound, will spend as much $40 million on computerized yield-management technology to replace Greyhound's flat-rate charging plan, and has engaged a U.S. carrier to help with the design, Chief Executive Officer Tim O'Toole said. more


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