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How the Obama campaign won the race for voter data

from The Washington Post

From the moment Barack Obama took the oath of office on Jan. 20, 2009, and every day thereafter, his team was always preparing for the 2012 campaign. The group resembled a high-tech political startup whose main purpose was to put more people on the streets, armed with more information about the voters they were contacting, than any campaign had ever attempted. more

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