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Increasing number of physical therapists utilizing Facebook, Twitter to promote practice

from Advance for Physical Therapy & Rehab Medicine

Physical therapists typically had limited to no exposure to marketing strategies in school. "We're so clinically oriented and tend to just think about treating patients," says Sam Awosulu, Web marketing strategist and physical therapist. "Curricula don't focus much on marketing because physical therapists tend to go into hospital settings. But many of us go into private practice and don't have the business course to help. Chiropractors have a lot of marketing courses but physical therapy just isn't there yet." Because of this old-fashioned thinking, PTs are losing potential clients to athletic trainers and DOs. Now, more than ever, PTs are engaging social media to help bring in new clients. more

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