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The power of keeping a promise

from MediaPost

Your relationship with your customers is in some ways no different from your relationships with your friends or family. They hold you to your word and expect you to keep your promises, whether you're aware you made one or not. And that's the dilemma for many companies today — from telecom to banking, to the auto industry. A majority of customers are expressing disappointment over what they perceive as broken promises. more

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