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Direct marketing and consumer focus

from By Archita Datta Majumdar

If you look into the history of direct marketing, you will find its rise is attributed to consumer focus. First there was need, and then there was competition to fulfill that need. Once the competition became too stiff and obliterated the efforts to segregate the brand and consumer, there arose a need for a targeted consumer focus that identifies singular pockets of need, gets the message across to them and fulfills their needs. The growth of the direct marketing industry is evident, especially with digital channels that have helped to streamline the targets. more

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