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Walgreens tests closed-loop mobile coupons delivered via PRIMP app

from Mobile Commerce Daily

Walgreens and Duane Reade stores in New York are testing a new mobile coupon program enabling marketers to tie in-application offers directly to in-store purchases. L'Oréal is the first brand participant and delivering offers to users of the Pretty in My Pocket mobile social beauty shopping app that can be redeemed at participating retail locations. The program leverages Sparkfly technology that is integrated into Walgreens promotion engine, enabling redeemed coupons to be tied back to offers delivered via PRIMP. more

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