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Target offers a look at its store design philosophy

from Retail Customer Experience

Target offered a behind-the-scenes look at its store design philosophy through the years on its website, "A Bullseye View." The blog stated that Target's current design, featuring bright lights, wide aisles and branded signage, stems from the Minnesota-based brand's heritage. Target, it says, "hopes you feel euphoric and comfortable and ready to shop" every time you walk through its doors. more


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