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Online glasses trendsetter Warby Parker eyes brick-and-mortar success

from Detroit Free Press

When online eyewear purveyor Warby Parker launched its website in February 2010, the goal was simple: to leverage the power of the Web to offer designer-quality eyewear at less than $100 directly to the masses. … Because the common characteristic of the Warby Parker wannabes appears to be the online-only retail aspect, it might come as a bit of a surprise that the folks who managed to build a blockbuster business selling prescription spectacles via the Internet is spending a good part of its third year focusing on good, old-fashioned brick-and-mortar retail. more


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