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Is Facebook advertising right for your business?

from By Liz Murphy

After Facebook's flat IPO performance and concerns surrounding the social network giant's ability to profit from their expansive mobile user base, the company's recent second-quarter earnings report was a welcome surprise to investors and stakeholders. But many business owners still have questions about whether to try their hand at Facebook advertising, in spite of the positive turn. Facebook offers a variety of ways to advertise, as well as customization options to control how much you spend and who sees your message. If you're thinking of advertising your brand on Facebook, here four tips to help you get started. more

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