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5 web analytic truths for smart digital marketing

from Business 2 Community

In the past, marketers were always looking for useful data — analytics data that would justify the dollars spent advertising and promoting their product or service. But now, there is often an over-abundance of data. It's everywhere — web, mobile, social, offline etc. So where do you start? What do you do with the data? Here are 5 fundamental analytic truths you can follow to get you where you want to be. more

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