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Ottawa Tourism takes closer look at economic impact of major events

from Ottawa Business Journal

The body responsible for driving tourists to the nation's capital is changing how it evaluates the success or failure of major events it lures to the city in the hopes of sharpening its strategic focus for future bids. Ottawa Tourism, an industry group funded largely by the city's hoteliers, partnered with the City of Ottawa in 2011 to create a new body that uses government funding to drive tourism. more


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