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Small business can have big presence on Web

from The News & Observer via The Columbus Dispatch

Small businesses can't afford not to have some sort of Web presence, said Jeremy Sisk, president of Xperience4Higher, a marketing and consulting firm in Durham, N.C., that focuses on small businesses. “The Web is now the second most popular media source in the world,” Sisk said. “Without being there, you are giving up a huge demographic, especially the 20-40 year-olds.” Small-business owners with a tight budget can start with establishing and monitoring their Web presence on sites such as Yelp and Google, and turn to a social media channel to interact with customers. more

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