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Design thinking enhances the customer experience

from Convenience Store News

Design thinking is a methodology used to solve problems where the approach is based on the goal instead of the problem. Charles Burnette, a design educator, described design thinking as "a process of creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved and knowledge to be gained." For convenience store retailers, this model requires understanding how customers experience the space and the goals they have for their shopping experiences. more

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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063