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50 years for Lands' End, CEO talks about staying relevant

from The Business Journal

VideoBriefLand's End is celebrating 50 years in business. It started as a sailing outfitter in Chicago, operating as a mail-order operation filing 15 orders on a good day. Today the company is based in Dodgeville, with facilities that span more than 1.7 million square feet. Edgar Huber, CEO and president of Lands' End, says the secret is staying close to the customer, staying relevant and embracing the new age of social media. more


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