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Kmart airs 1st holiday ad

from Advertising Age

Mark your calendars, the holiday season is officially under way. In an unprecedented move, Kmart has aired its first holiday ad. The commercial, which promotes the retailer's layaway program, features a gingerbread man sneaking up on a woman working in an office cubicle. A voiceover says: "Don't let the holidays sneak up on you. Shop early with Kmart free layaway. Kmart. Get in, get more Christmas." more


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