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How a pop-up store pops up

from The New York Times

Dockers recently opened its first pop-up store in New York City. The 1,750-square-foot space, open Tuesdays through Sundays until Sept. 27, is spreading the word that khakis now come in reds, yellows, blues, orange and bright green; that they can fit baggy, slim and slimmer. This is the story of how that pop-up popped up. more


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