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Want to be 'likable'? Start listening

from Fox Business

Bad reviews can be a death sentence for some products. In fact, a recent survey by online marketing firm Lightspeed Research found that 67 percent of consumers wouldn't buy a product if it had as few as three negative reviews. But bad reviews are only one side of the consumer-driven conversation happening online. For every gripe, there's a whole slew of likes, tweets and blog posts pointing consumers towards praiseworthy products and services. This is great news for consumers, but for businesses, it means knowing what's passing through the digital grapevine. Here's how businesses can — and should — become a part of the conversation their customers are having both on and offline. more

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