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Holiday sales forecasts: Black magic or science?

from ABC News

The nation's retailers, anticipating what forecasters believe will be a lackluster holiday shopping season, are launching big sales promotions earlier than ever before. But how accurate are forecasters' predictions? A lot is riding on the accuracy of the predictions economists make about how much merchandise shoppers will scoop up between Thanksgiving and December 31: Holiday sales traditionally account for up to 40 percent of a store's annual sales. more


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