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Customer experience not a top focus for CIOs

from CIO

Improving the customer experience is not a top focus for CIOs despite much talk about it being core to a technology strategy, a 2013 State of the CIO survey has found. The survey of more than 200 Australian CIOs and IT leaders shows less than a third focus on improving the customer experience by studying market trends and customer needs to identify commercial opportunities. Only 24 percent identify opportunities for competitive differentiation and 22 percent develop new go-to-market technologies. more

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