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The fight against bullying in schools expands to store shelves

from The New York Times

Among 12- to 17-year-olds, 47 percent of girls and 34 percent of boys report having been bullied either face-to-face or online, according to a survey by Mintel, a market research firm. And prominent cases of teenagers committing suicide after being harassed on social media networks have, along with strengthening the resolve of antibullying organizations, prompted brands to take up the issue. The latest is Green Giant, the General Mills brand of frozen vegetables, which is introducing a cause marketing campaign, "Raise a Giant," that aims to help prevent bullying. more


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