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4 simpler alternatives to Google Analytics

from IDG

Let's get it out of the way up front: You're a fool if you don't include Google Analytics in your toolkit as a way to track your website's traffic. The advantages are almost too numerous to list. A de facto industry standard, its reports are often taken as gospel by advertisers. Google Analytics also has robust multi-user features (so your Web developer can also keep an eye on traffic, for example), and it syncs well with AdWords, making it easy to see whether your paid ads elsewhere on the web are getting results. more

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