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How to make pragmatic, purposeful typography choices

from SitePoint

Psychologists have proven that typography has a significant measurable effect on the influence and interpretation of your written copy. With this in mind, typography could be the most important part of any design, and it should be chosen purposefully and pragmatically — not based on the whims or personal preferences of any designer. You could have beautiful images and a great layout, but if you choose the wrong typeface, it can ruin the entire design. more

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