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Ford Fiesta stars on 'Familia de Circo' on Tr3s

from HispanicAd

Auto giant Ford Motor Company joins forces with Tr3s to star in the network's new reality series 'Familia de Circo,' which captures the heart and humor of Circo Hermanos Vázquez - a Hispanic family-run circus with a 40-year legacy. Under the co-created program, Tr3s will champion Ford's Fiesta Movement, aimed to target millennials, by seamlessly integrating their brand message and assets within the synopsis of the episode through product placement, branded recaps and digital engagement on the multi-media reality series. more

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