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Visual narratives: Telling a story through visual design

from Econsultancy

Today, UX professionals are using the basic tools of visual communication to provide clearer, more intuitive user journeys. Visual communication can be thought of in terms of two intertwined parts: "personality" and visual organization. The personality of a website or other customer touchpoint is driven by its look and feel. But an equally important part of the user experience is less immediately obvious. The usability of a page, whether printed or displayed on-screen, relies on an intuitive visual organization. more

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