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Understanding and utilizing digital marketing

from By Archita Datta Majumdar

Adobe's recent report on digital marketing is quite an eye-opener. For this generation of marketers who brag about their digital prowess, their fast-paced actions and responses, and their potential to harness the emerging technologies, the reality seems to fall short of their claims. There has been a major paradigm shift in the entire concept and nature of marketing, and most marketers do not feel adequately trained or equipped to handle the constant change and evolving technologies, which has led to rising insecurity. more

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