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A generation shaping the Canadian market

from Canadian Grocer

I think the phrase "Millennials are different than any generation before them," is quite an understatement. They are breaking all the rules and carving a path for themselves, but on a path that was cleared by their boomer parents. I can say quite confidently that this generation is more concerned about the future than any generation, at their age, before them. This concern should be duly noted because it is affecting many aspects of millennials as consumers. more

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