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Travel companies using microsites to reach customers

from By Chay Rees Runnels

When Travelocity's Roaming Gnome decided to get more social online, website developers turned to a microsite instead of completely rethinking the Travelocity website. The result is Let's Roam, a website that is currently being beta-tested by Travelocity's developers. More companies are turning to the use of microsites as they seek to reach specific demographics or highlight certain aspects of their product or offering. Microsites are generally one- to two-page sites that may be branded a little differently than the parent site and act as discrete "sites within a site." more


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