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2013 US Supermarket Experience Study released

from EuroShop

In its sixth year, the study found that supermarkets continue to generate high satisfaction among their shoppers, scoring an average of 4.45 on a five-point scale, where five is highest. Doug Madenberg, RFG Principal commented, "The supermarket channel continues to show strength in cleanliness, cashier friendliness, checkout experience, sales promotions, grocery variety and fresh foods. This results in a high degree of overall trip satisfaction among shoppers, coupled with nine out of ten of shoppers indicating a willingness to recommend their primary store to other shoppers." more

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