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Making a really new membership model work

from The Demand Perspective

As we all have painfully learned, so many potentially transforming ideas and initiatives come to a screeching halt at implementation or cannot be sustained. How many associations have been able to execute the new, mythical membership and business models they dream about as magic bullets? Or how many associations have truly broken through to a substantially different model and level of growth through "groundbreaking" strategic plans and member-friendly initiatives? more

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