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Guidelines for nonprofits when negotiating online advertising arrangements

from Venable

Nonprofits have long looked to advertising and marketing agencies to assist with their marketing and promotion efforts relating to fundraising, membership development, program promotion, product and service sales, and furthering the nonprofit’s general purpose and mission. This outsourcing model continues to help nonprofits reach new and existing donors, supporters, members, and other interested third parties, and has not changed with the emergence of online, social media, or mobile advertising. Agencies are not only assisting with development of digital creative materials, but also with advertisement placement, serving, and delivery. With respect to these online initiatives, nonprofits should acknowledge and address the legal risks and issues associated with these new online or mobile delivery arrangements. more


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