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Gen Y warms up to the 'new' Black Friday

from MediaPost

That news comes just as Target announces that it too will open its doors at 8 p.m. on Thanksgiving Day — joining Wal-Mart, Kohl's, JCPenney and Macy's, as retailers around the country continue their effort to broaden and build on the sales momentum of Black Friday. Accenture reports shopping on both Thursday and Friday of retail's big weekend is clearly a sport for the young, with 55 percent of 18- to-24-year-olds and 61 percent of 25- to-34-year-olds saying they are likely to shop on Thanksgiving Day, compared with 31 percent of 45- to-59-year-olds. more


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