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Dairy industry trend: Milk touts its protein advantage

from Dairy Foods

The gallon jug is dead. Long live the gallon jug. The International Dairy Foods Association noted that "per capita consumption of fluid milk products declined in 2011 by 6.2 pounds or 0.71 gallons. The 174.3 pounds (20.3 gallons) of fluid milk products consumed in 2011 was the lowest level of per capita consumption on record." Due to declining family sizes and dining habits, the plastic jug on the breakfast table is not as relevant as it was a generation ago. Breakfast for many Americans is eaten on the go, if eaten at all. more

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