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Dollar General edges out Wal-Mart Supercenter in Kantar Retail's survey

from PerishableNews

For the second year in a row, Dollar General topped Kantar Retail's opening price point survey, narrowly beating out Wal-Mart Supercenter. The OPP survey determines how select retailers meet the grocery and consumable needs of shoppers looking for the lowest shelf prices to fulfill their basket requirements. According to Kantar Retail, Dollar General's total basket was the least expensive among retailers surveyed, edging out Wal-Mart Supercenter's basket by just $0.12. more


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