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Retailers gung-ho on gift card sales, see electronics as a holiday winner

from MarketWatch

As retailers continue to give gift cards new twists and looks, they are once again expected to be a bright spot this holiday season. According to a BDO survey of 100 chief marketing officers at stores with average sales of $2.8 billion, 61 percent of them expect their gift card sales to increase this holiday, a fifth straight gain from 32 percent in 2009. more


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