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How brick-and-mortar stores can win the showrooming battle
(future of retail)

from PSFK

How do physical stores compete in a retail landscape where showrooming is going mainstream and their customers have myriad options of how and where to buy? Simple. Retailers have to get to a shopper's mobile device before they even know what they’re looking for. And with the aid of new technologies, this opportunity is now possible. more

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