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Another first for Starbucks as it debuts store on a train

from Chain Store Age

Starbucks Coffee Company and Swiss Federal Railways unveiled the first-ever Starbucks store on a train. The store's maiden voyage will take place on the train line running from Geneva Airport to St. Gallen in Switzerland on Nov. 21. The design of the unusual store is contemporary and focused on comfort, yet at the same time functional, with a color scheme inspired by coffee. The exterior of the sleek red and white car is branded with Starbucks siren logo on both sides including "Starbucks" text. more

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