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Report: Organizations want speakers to do more than speak

from Associations Now

Organizations are expecting more from professional speakers than their time on stage. They're also willing to spend more on speakers than they were a couple of years ago, according to a new report. Organizations are expecting speakers to publish articles, do interviews and participate in different aspects of the event, said Jeff Cobb, cofounder of Tagoras, which conducted the study with Velvet Chainsaw. more

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