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Who cares about 'likes' anyway?

from By Jeffrey Dobkin

The answer is no one. Do you have a big "like" button wasting space on your website? Do you send visitors unimportant requests to "like" you, instead of valuable requests such asking for referrals? I guess you see where this is heading. What's the value of a like? Not much, really. When likes started, they seemed to be such a great idea: Google and other data collection sites could measure your popularity. The more likes, the more popular. So what happened? more


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