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CIOs and CMOs: Feuding in the C-suite

from CIO

An Accenture survey of 252 CIOs and 405 CMOs shows that, despite IT's years of work toward business alignment, it remains far removed from marketing. Apparently, more IT executives care about the IT-marketing relationship than marketers do: 77 percent of CIOs believe there's a need for alignment between marketing and IT, but only 56 percent of CMOs feel the same way. And few are happy with their relationships as they stand. Only 11 percent of CIOs and 13 percent of CMOs report that there's enough collaboration between the two disciplines in their organizations. more


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