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Competing with PepsiCo: How to be a top 10 snack player

from Bakery and Snacks

PepsiCo holds six slots in the top 10 global snack brands and fighting for a space is a huge challenge for other snack makers but not impossible, an analyst says. PepsiCo holds the top three brand positions in snacks with Lay's, Doritos and Cheetos. Ruffles, Tostitos and Walkers also feature in the global top 10. "In terms of scale, finances and the marketing machine behind it, PepsiCo is very unique," said Ildiko Szalai, senior company analyst at Euromonitor International. more

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