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Adults choose water as top daily beverage

from Progressive Grocer

Despite the popularity of such beverages as coffee and soda, water stakes its claim as the top beverage consumed by adults throughout the day, according to NPD food and beverage market research. Although many U.S. adult consumers begin their day with a cup of coffee, as the day goes on water plays a more important role in satisfying beverage needs. In fact, beginning with the snack occasion that occurs between breakfast and lunch, water represents 46 per cent of drinking occasions. more

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