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Millennials nearly 4 times more likely to shop on Black Friday than boomers

from Adweek

Baby boomers are hardly gearing up for Black Friday, while perhaps surprising, more than a quarter of millennials plan to hit the mall this week. That's according to DDB Worldwide's new research, which finds that 26 percent of millennials intend to get the brunt of their gift buying done on Black Friday, while just 7 percent of baby boomers plan to do the same. more


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