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12. Ontario chips in for Playboy model in Parry Sound tourism campaign

from Toronto Star

From Nov. 1, 2013: The Ontario government's tourism marketing agency paid for a Playboy model to help promote travel in the Parry Sound region as part of a provocatively framed publicity campaign. Under the rubric #edgyadventures, which was used to label events on social media, American model Leticia Cline and professional Canadian motocross racer Ami Houde participated in a variety of outdoor activities to promote local tourism, hosted by snowcross professional Shelby Mahon. more

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