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What does Gmail's new inbox mean for email marketing?

from By Liz Murphy

From Aug. 14: In 2012, there were 425 million active Gmail users worldwide, making it the biggest email provider on the planet. So when Google recently announced changes to the Gmail inbox by sorting all inbound messages into primary, social and promotions tabs, many users rejoiced. Given the sheer number of people who use the Gmail service, however, this change has left many asking one question: What does this new innovation mean for the email marketing campaigns and organizational newsletters of a business? more


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