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What to make of those annual forecasts

from By Michael J. Berens

With 2014 only a month away, last year's business plans are heading for the shredder. 'Tis the season once again for sharpening pencils, creating fresh spreadsheets and bringing the team together for a visioning and planning session. And just in time, here comes the annual parade of predictions, forecasts and trends for the coming year to give you a bit of help. Should you factor them into your plans or dismiss them as just so much seasonal industry buzz? Here are a few rules-of-thumb to help you get the most from this year's forthcoming crop. more


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